When Freelance Directory first went live, I made it on a ‘build-your-own’ site and slapped my self-made logo on the header. For a while, I was convinced that I was a Graphic & Digital Designer.
It’s people like Emma that remind us that while technology has made it easier for us to be multi-skilled, pretenders like myself can rarely replicate the skill of a truly dedicated professional in their craft.
Here’s my conversation with Emma Campbell, Graphic & Digital Designer…
- How did you get into Graphic & Digital Design? Was it a hard grind or did you fall into it?
- I studied Graphic Design at AUT so that really helped to gain some solid knowledge and a foot in the door. I also did a lot of self-learning when it comes to the development side of web and apps. The creative industry is always hard. People have different opinions and you have to learn to accept critique.
- Did you always want to be in the role you’re in or did it just happen?
- I always wanted to do something creative. After I graduated, I thought I wanted to do print and branding, it’s only been in the past year that I’ve decided that I wanted to pursue digital design and web and app development. I love learning new things and I see the world changing to be more digital.
“I guess there are more men that can code than women…”
- What sort of projects do you work on? Anything we would have heard of?
- I work on some branding projects but also web development and UI design. But my favourite project I’ve worked on was with Adobe and Girl Skateboards where I was able to illustrate a skateboard which was sold worldwide.
- Is there a character stereotype for the job you’re in?
- I guess there are more men that can code than women, but I’m definitely a believer in people being able to both design and code.
“Code changes, technology changes, the world changes. You can’t learn something and then expect that knowledge to be relevant forever”.
- How has your part of the industry changed since you started?
- I would say the major change is more things shifting digital. There are more people wanting websites and apps and using online methods to promote instead of using posters and print.
- What exciting things are happening with technology in your job currently?
- I think the most exciting thing was last year with the iPad Pro. It’s completely changed how I work. I’m able to take notes but also draw with it. I can draw something in the Illustrator Draw app and have it pop up straight away onto Creative Cloud on my desktop.
- What are the current challenges for people working in your industry?
- With digital and creating websites there are so many different platforms and ways to design and develop. Finding the right way and convincing a client that it is the right way can be difficult.
“I see a lot of fragmentation in media which I feel is part of the influence of the internet”.
- What do you think is the future of your industry and how will it affect the people working in it?
- The future is virtual reality and an immersive experience. Not just seeing something on a screen but it being a 360-degree experience.
- For someone wanting to do what you do, what is your advice?
- : Don’t stop learning. Code changes, technology changes, the world changes. You can’t learn something and then expect that knowledge to be relevant forever.
- Why did you join Freelance Directory?
- I thought it would be a nice change to do freelance work with people within New Zealand instead of overseas and be able to connect in person with others in the community.